Why the-end
Reasons for the research
Traditional art has always found its essence in the ability to rework memories, feelings and experiences, distilling them into forms capable of evoking emotions in the observer.
This process, deeply human, gave birth to works that speak of what we are and how we perceive the world.
With the advent of generative artificial intelligence, this dynamic is evolving. AI, based on the processing of immense amounts of past data, thus memories, can now reinterpret and recreate stimuli and images with mechanisms quite similar to those used so far by designers and artists.
01
Theartist
Change of function
In this context, where the subtle mechanisms of artistic creation are made so mechanically simple, the traditional function of the artist (and designer) becomes less significant, The machines are also able to carry out its indirect reprocessing work.
02
Perspective
new meaning
This does not necessarily mean that art should disappear, but rather that we should reflect on what it really means to create today and how artistic expression can continue to evolve and find new ways and new meaning.
Whichtoolswillweuse?
What an art
There is no new art yet. So. part of our project is to build its own tools. We may continue to use the methods that we already know, why not, they continue to generate joy , we seek, experiment after experiment, new ways that regain meaning.